Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”
If you work in a marketing role , it’s probably difficult for you to define your role even though you see and use it every day
The selling part, for instance, overlaps with someone else`s role – the sales team and the word advertising makes you think brainstorming sessions.
In reality marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end.
Why marketing was a necessary component during product development, or a sales pitch, or retail distribution. But it makes sense when you think about it — marketers have the firmest finger on the pulse of your consumer persona. They research and analyse your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”
What is Marketing – Marketing is the process of getting consumers interested in your company’s product or service. This happens through market research, analysis, and a solid understanding of your ideal consumer’s wants and needs. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.
Ways of Marketing – It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers,
1.Craft your pitch
You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator/supermarket pitch.Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer pitch
2. Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?Sponsor a charity or a 5k charity walk/run.
Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.
You can reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.
I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.
Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.
5. Give a speech
A lot of people hate public speaking.
Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.
6. Ask for referrals
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.
7. Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people.
8. Give it away
If someone has the opportunity to experience your product or service, chances are they will want to purchase more.
Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first