Fight Facebook’s Algorithm and Customise Your Feed and Boost Engagement

As you all know the Facebook algorithm is constantly evolving to provide a better experience for users.
Some  changes to the algorithm have sparked  reactions such as curiosity and worry from Facebook page managers when Facebook said it would be prioritising posts that create meaningful conversations, especially those from family and friends, panicking that their organic reach would be an even smaller percentage than before.
So how do these changes affect small business owners pages and how can you keep your organic reach engaging in your posts?
Previous Facebook algorithms  used all sorts of math to determine which posts would be shown to users:
  • When its posted
  • Sharing a link over messenger
  • Engagement of the post
  • How informative the post was
Now the new changes to the algorithm mean that feeds will favour ACTIVE interactions such as comment and share.
When considering the types of content that Facebook will favor in  News Feed , it’s important to distinguish between “active” and “passive” interactions.
You need to have content that spurs active interactions such as sharing, commenting, and reacting rather than  “passive” interactions where your fan base just view, hover or click.
Bearing this in mind Facebook have said that it will crack down on “engagement bait” content that begs users for likes and other interactions
Tag someone who looks like this, Comment yes if you love me, like and share if you love me.
No Baiting
.

So what should you post on your Facebook page to receive active engagement?

Instead of posting content for your brand/product, that individuals interact with, you need to start posting ,for your fan base,  what would they like to see to that would encourage them to comment or share!
Recently it has been proven that produced videos already perform better than both links to blogs and images in terms of active engagement on Facebook, and now Facebook Live video feeds perform better than everything!
Check your Facebook Insights
What does your fan base like best about your brand?
Example
Services brands: A live feed of your recent accomplishment will gain more engagement than a post stating what you do.
Another way to post engaging original content is to create a group for your page, creating a group for your page generates conversation from like minded people.
Overview:
your fan base will still see your posts in their news feeds if your content is :
  • Original.
  • Informative.
  • Engaging and you have active interactions.
  • Dont use baiting posts.

Happy posting!

The Facebook Pixel: What It Is and How to Use It

If you’re using Facebook ads—or you plan to use them in the future. you should start using Facebook Pixel right now to get the most out of your paid ads.

Pixels are common across most advertising platforms. They’re used to drop a cookie that will track visitors on your website so you can advertise to them later.

What is a Facebook pixel?

Like Google analytics ,a Facebook pixel is code provided from Facebook that you place on your site.

It helps you Track Conversions – See how successful your advert is by seeing just how people engage with your site after seeing your Facebook ad. Optimise your  ads based on the collected data, build targeted audiences for future ads, and retarget individuals who visit your site, or just visit specific pages or take specific actions.

Benefits of using a Facebook pixel

There are several ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy.

Track conversions

The Facebook pixel allows you to monitor how people interact with your website after viewing your Facebook ad.

You can even track customers across their devices so you know, for example, if people tend to see your ads on mobile but switch to a desktop before making a purchase—or maybe it’s the other way around.

Remarket

Facebook Pixel tracking data allows you to show targeted ads to people who have already visited your site, for example, you can retarget individuals the exact product that they abandoned in a shopping cart or added to a wishlist on your website.

This  is why you should create a Facebook pixel now, even if you’re not using Facebook ads yet

Facebook can use its targeting data to help you build an of individuals who have similar likes, interests, and demographics to people who are already interacting with your website, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads more effective by improving the quality of the ads you run, and by improving the targeting of the people who see them.

In addition to improving your ads based on tracking their effectiveness, you can use Facebook pixel data to ensure your ads are seen by the people who are most likely to take your desired action.

Adding a Facebook Pixel is easy and Facebook provide step by step guides on how to add your Facebook Pixel to your website NOW!

Getting Started

 

When should I post on Facebook


IS Timing  everything on social media?

You only want to post updates when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers.

So, when are the best times to post on social media?

That depends on the audience you’re trying to target (who they are and where they’re located), the networks you’re using, your goals, and the kind of content you share. But while there is no perfect time to post, there are resources that can help you find the optimal times.
Many top marketing companies have attempted to uncover a ‘best time to post to Facebook’, with each study finding a wide range of results

Below are the best times to post to Facebook according to thoses studies:

Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot]

1–4 p.m. late into the week and on weekends [CoSchedule]

Off-peak times are best [The Drum]

All of these studies can be helpful to point marketers in the right direction. However almost every study reveals a different ‘best time to post’ . So this tells us the best time to post depends on a number of factors that are specific to every business:

Instead of looking for a universal ‘best time to post’, maybe we should be focusing specifically on when is the best time for your brand to post.

Why there’s no universal best time to post on Facebook!
The Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook.

On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.

Whenever you post to Facebook, you’re essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appears.

So, when should you post to Facebook? A couple of strategies you can try
If there’s NO ‘best’ time to post, how do you decide when to share your content to Facebook?

When it comes to marketing and digital strategy, the best data is always your OWN. And, thankfully, Facebook provides this information for all all page owners and admins. An understanding of your own audience on Facebook and how your content is performing will bring you success!

How to use Insights to find your best time to post on Facebook
If you’re looking to find the best time to post on Facebook, the first best place to start is Facebook Insights.

To see your Page Insights, click Insights at the top of your Page:
FACEBOOK INSIGHTS IMFORMATION

Once you’re in the Page Insights dashboard, have a look at all the data available regarding YOUR fans on YOUR page, this will tell you:-
WHEN to Post!
What to Post!!

Please feel free to message me using the whats app icon for more information.


Facebook Pages Vs Facebook Groups

Ever wondered whether to create a Facebook Page or a Facebook group, or what the differences even are?

It should be both!

 

Does your business need Facebook?

Although the younger generation are passing up Facebook in favor of other social media media platforms such as Instagram, you tube and twitter Facebook still dominates the market.

With 1.09 billion people logging in daily it’s still the most popular social network around. If you want your business’ content to reach consumers, having a presence on Facebook is a must. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website or business and convert them into consumers/customers you need to optimise your Facebook presence.

OK! so now we know we NEED a facebook presence: What now?

Things to consider

A Page or a Group

What time should I post?

What should I post?