The Facebook Pixel: What It Is and How to Use It

If you’re using Facebook ads—or you plan to use them in the future. you should start using Facebook Pixel right now to get the most out of your paid ads.

Pixels are common across most advertising platforms. They’re used to drop a cookie that will track visitors on your website so you can advertise to them later.

What is a Facebook pixel?

Like Google analytics ,a Facebook pixel is code provided from Facebook that you place on your site.

It helps you Track Conversions – See how successful your advert is by seeing just how people engage with your site after seeing your Facebook ad. Optimise your  ads based on the collected data, build targeted audiences for future ads, and retarget individuals who visit your site, or just visit specific pages or take specific actions.

Benefits of using a Facebook pixel

There are several ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy.

Track conversions

The Facebook pixel allows you to monitor how people interact with your website after viewing your Facebook ad.

You can even track customers across their devices so you know, for example, if people tend to see your ads on mobile but switch to a desktop before making a purchase—or maybe it’s the other way around.


Facebook Pixel tracking data allows you to show targeted ads to people who have already visited your site, for example, you can retarget individuals the exact product that they abandoned in a shopping cart or added to a wishlist on your website.

This  is why you should create a Facebook pixel now, even if you’re not using Facebook ads yet

Facebook can use its targeting data to help you build an of individuals who have similar likes, interests, and demographics to people who are already interacting with your website, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads more effective by improving the quality of the ads you run, and by improving the targeting of the people who see them.

In addition to improving your ads based on tracking their effectiveness, you can use Facebook pixel data to ensure your ads are seen by the people who are most likely to take your desired action.

Adding a Facebook Pixel is easy and Facebook provide step by step guides on how to add your Facebook Pixel to your website NOW!

Getting Started


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