You only want to post updates when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers.
So, when are the best times to post on social media?
That depends on the audience you’re trying to target (who they are and where they’re located), the networks you’re using, your goals, and the kind of content you share. But while there is no perfect time to post, there are resources that can help you find the optimal times.
Many top marketing companies have attempted to uncover a ‘best time to post to Facebook’, with each study finding a wide range of results
Below are the best times to post to Facebook according to thoses studies:
Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot]
All of these studies can be helpful to point marketers in the right direction. However almost every study reveals a different ‘best time to post’ . So this tells us the best time to post depends on a number of factors that are specific to every business:
Instead of looking for a universal ‘best time to post’, maybe we should be focusing specifically on when is the best time for your brand to post.
On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.
Whenever you post to Facebook, you’re essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appears.
So, when should you post to Facebook? A couple of strategies you can try
If there’s NO ‘best’ time to post, how do you decide when to share your content to Facebook?
When it comes to marketing and digital strategy, the best data is always your OWN. And, thankfully, Facebook provides this information for all all page owners and admins. An understanding of your own audience on Facebook and how your content is performing will bring you success!
How to use Insights to find your best time to post on Facebook
If you’re looking to find the best time to post on Facebook, the first best place to start is Facebook Insights.